OMAKASE: From Prototype to Doorstep

Earlier this year, we began working on a mission we hoped would take the anime world by storm: combine amazing, awesome, and exclusive merchandise with premium anime streaming. In a relatively short amount of time our work led to a new experience entirely; OMAKASE was born, but we knew it wasn’t going to be that easy. Putting a special gift box together takes an enormous amount of curation, time, and logistical wrangling, and we wanted to get this right. The challenge was clear, so we set an ambitious goal: Create two test boxes — nicknamed “Alpha” and “Beta” — and get them out the door ourselves, so we could get a feel for every challenge along the way.

Even though these tests were designed for a limited run, we wanted them to be something special. The Alpha and Beta boxes have been meticulously designed by our curations team to explore and present two different concepts: Alpha is a “featured IP” box, in which a single character or series is explored, while Beta is a “theme” box, in which we explore an emotional or dramatic element to its full potential.

Viewster OMAKASE Hatsune Miku Alpha Box
OMAKASE Opening Act ft. Hatsune Miku


Because the Alpha and Beta boxes take different approaches, each has presented its own unique challenges. For the Alpha box, we decided to celebrate one of our favorite digital divas, and worked directly with artist HappyMappy and our friends at WeLoveFine to create a vibrant and beautiful Hatsune Miku shirt, exclusively for OMAKASE. For the Beta box, we scoured our sources to find items that could complement each other from lots of different titles we love, and stumbled upon a secret cache of out-of-print English language Mameshiba keychains we simply couldn’t resist; then, to add a unique twist to the package, we commissioned a cool original print from Skullgirls creator Alex Ahad.

After months of hard work, we’re super excited to announce that the OMAKASE Alpha Box began shipping to a small number of our friends, fans, and partners this week, with an ultra-exclusive limited run of 100 boxes. It was a lot of hard work, and so far, we’ve been really thrilled by what folks are saying about OMAKASE! The Beta Box will soon follow, and we’re working now to finalize the list of recipients and reach out to the folks who will be getting one. (If you’ve gotta have one, you can still get your own Beta Box by referring 20 friends using our special referral tool!)


Of course, both of these special previews are but baby steps on the road toward our big launch this fall, featuring Kill la Kill. There are still plenty of surprises ahead, and we couldn’t be more eager to share them with you!



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OMAKASE: From Prototype to Doorstep

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  • Forget the boxes, I couldn’t care less about the boxes, just take my damn money in exchange for ad-free HD streaming already!

  • I think this is a great, great idea. Gives people the incentive to purchase a streaming anime subscription. The only thing is I am hoping for themes presented that do not carry the popular re-visited again and again icons like Hatsune Miku or other overly popular anime characters/series. I would rather something Haikyu!! or Noragami themed. Anime that are pretty well-known but not overly so. Cassandra @ The Huge Anime Fan blog

  • I’m not sure where else to post this because I can’t find another way to contact you. I was chosen as one of the winners at Otakon and the online form is not letting me submit my information even though I filled everything out correctly. =(

    • I’m sorry, that’s a super bummer! 🙁 We are using a third party program to collect shipping addresses from Otakon so it may be acting a little weird. Can you please try the following for me?

      – Attempt using a different browser (I suggest Firefox or Chrome)
      – Make sure ALL fields are filled out (Write ‘n/a’ if not applicable.)
      – Disable any ad-blocker or other software that might impact UI for the page. (There aren’t any ads on this form, but sometimes an ad-blocker can be too cautious.)

      (Also, please let me know if any of these work, so I can advise others!)

      If none of the above work for you, feel free to reply to the email with your shipping info and we’ll take it from there. =)

  • I am having the same issue as Christina above. Received an e-mail for a Beta box via the Otakon giveaway, but the form does not work correctly for me using either Opera or IE. Please advise, thanks! ^^

    • Sorry about the hassle, Aaron! Please check the steps I listed for Christina and see if any of them fixes the issue. Don’t worry — we’ll find a way to get you your Beta Box! 🙂

    • Sorry about the inconvenience! Go ahead and give it another try (we tweaked some settings) and be sure every form is filled out. (If you don’t have a company or “care of” address, write “n/a” in the field.) Using a different browser can also help.

      If none of these work, go ahead and reply to the email with your shipping information. I’ll be monitoring that email to provide any additional help with the Beta Box form.

  • I received a email winning a beta box. I’m having the same issue as above. It appears that the final question as to the type of address is the issue. Please advise.

    • I’m so sorry the form is giving you trouble! The last question should be a radio button for you to select either yes or no. I’m going to modify the form so that this is not a required field (though it does help us greatly if it’s answered). Please try resubmitting and see if it works. Trying a different browser can also help. If you are still having trouble with the form, please reply to the email directly to provide the information to us. (However, this should be a last resort.) I’ll personally keep an eye out for these emails so that we can make sure you get your Beta Box! 😀

    • I’m sorry that this is still giving you trouble. Since this is a SurveyMonkey form, we don’t have a lot of control over the engineering/form submissions/UI side of things (but it is a very good way for us to administer the post-box survey!). Can you try the steps I listed for Christina for one final check, and see if it works now? If it doesn’t, go ahead and reply to the email with your shipping info so we can make sure this gets to you. 🙂

  • Not sure where else to post this, but I was selected for the beta box, registered and am now wondering when I should expect it.

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