Catch Squirtle at Build-A-Bear in June 2017!

Build-A-Bear recently announced a new addition to its Pokémon Collection–the feisty water turtle, Squirtle, will be available online and in stores starting June 1st. The online set will cost $60 USD and include a raincoat, an Ultra Ball hoodie, an exclusive Pokémon card, and a prerecorded sound chip with Squirtle’s cry. (Thank God, I thought I was going to have to stand in the Build-A-Bear store screaming “SQUIRT-SQUIRTLE” into a recording device.) In stores, the Squirtle base plush will cost $28 to make your own and an extra $10.50 for the Ultra Ball hoodie–but the sound chip and raincoat remain online exclusives.

Build-A-Bear recently announced a new addition to its Pokémon Collection--the feisty water turtle, Squirtle, will be available online and in stores starting June 1st. Build-A-Bear recently announced a new addition to its Pokémon Collection--the feisty water turtle, Squirtle, will be available online and in stores starting June 1st.

Having already released successful limited runs of Pikachu, Eevee, and Charmander, Squirtle seems like a natural addition to the Pokémon family at Build-A-Bear. To me, it seems that Build-A-Bear’s expansion into franchises such as Pokémon, My Little Pony, Star Wars, Disney, etc. is a purposeful attempt to profit from nerdier niches–think how popular plushies are among anime fans, for example–and that the target demographic of Build-A-Bear has shifted from children to adult fandoms since its founding. Then again, with companies like Hot Topic making a similar shift (it looks like a convention’s Dealer’s Hall now rather than an goth wonderland), who can blame them? There’s a lot of money to be made from nerds. I recall seeing Build-A-Bear exhibit at a local anime con a few years ago; they were only selling their Toothless plush (from How To Train Your Dragon), but sold out on the first day and had to drive to local Build-A-Bear stores to pick up more stock. Clearly, there’s a demand.

Are you going to swing by your local Build-A-Bear to catch Squirtle next month? What Pokémon do you want to see from Build-A-Bear next? Personally, I’m gonna save up to buy five Squirtles so I can have the entire Squirtle Squad.


 

Comments

Tags from the story
, , ,
More from Angela Wang

Chairs Thrown From Hotel Balcony Injure Dragon Con Attendees

Every Labor Day weekend, tens of thousands of attendees flood to downtown...
Read More

More Stories

Privacy settings